Naslov
Development of e-commerce in Croatia: A survey

Autori
Spremić, Mario ; Hlupić, Vlatka

Izvornik
International Journal of Information Technology for Development (0268-1102) 13 (2007), 4; 391-409

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
E-commerce; Development; Croatia; Survey

Sažetak
The increasing popularity of e-commerce is apparent. This paper addresses the main issues related to e-commerce, and in particular, presents the results of a large survey carried out in 116 Croatian companies. The objective of this survey was to investigate the current practices related to development and implementation of e-commerce in Croatia. The results obtained indicate that the amount of investment in e-commerce projects is still very low in Croatian companies. Furthermore, it was discovered that although the potential benefits of e-commerce development were ranked very high by Croatian managers, it became apparent that the e-commerce projects were predominantly focused on the simple and static Web sites development in the form of on-line catalogues. Furthermore, this research has revealed that Croatian government’ s efforts to promote e-commerce are not producing desired results at organizational levels, and one of the contributing factors to this is relatively low awareness of top managers about the importance and potential benefits of e-commerce. The results of this study are likely to have wider implications both for research and practice of implementing e-commerce in the context of developing countries.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA