Naslov
Creating Desires: The Effects of Television Toy Advertising on Children

Autori
Citković, Sandra

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Child and Teen Consumption 2008: the 3rd international conference on multidisciplinary perspectives on child and teen consumption / - : Norwegian Centre for Child Research, 2008

Skup
Child and Teen Consumption 2008: the 3rd international conference on multidisciplinary perspectives on child and teen consumption

Mjesto i datum
Trondheim, Norveška, 24.04.2008. - 25.04.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
television; children; toy advertising; commercials; critical thinking

Sažetak
Every day children are exposed to a wide range of toy commercials on television. Toys are presented in a way that makes them look very attractive and great fun to play with. Many studies have found that it is not until 8 years of age that children begin to understand the selling purpose of a commercial. However, cognitive development does not necessarily protect children against the effects advertising has on them. In order to explore the influence of toy commercials on older children, this paper is concerned with the students aged 8-10 and aims to examine how receptive they are to the commercial messages of toy advertisers.

Izvorni jezik
Engleski

Znanstvena područja
Pedagogija

POVEZANOST RADA