Pregled bibliografske jedinice broj: 341107
MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE
MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE // MARKETING U DRUŠTVU ZNANJA I SUVREMENOJ POSLOVNOJ STVARNOSTI / Grbac, Bruno (ur.).
Rijeka: Hrvatska udruga za marketing (CROMAR), 2007. str. 426-435
CROSBI ID: 341107 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE
Autori
Bošnjak, Michael ; Bandl, Adriana ; Bratko, Denis
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, ostalo
Knjiga
MARKETING U DRUŠTVU ZNANJA I SUVREMENOJ POSLOVNOJ STVARNOSTI
Urednik/ci
Grbac, Bruno
Izdavač
Hrvatska udruga za marketing (CROMAR)
Grad
Rijeka
Godina
2007
Raspon stranica
426-435
ISBN
978-953-6148-64-6
Ključne riječi
impulsive buying, measurement scale, customer segmentation
Sažetak
Departing from an English instrument proposed by Verplanken and Herabadi (2001), we propose a preliminary scale comprising eight items to parsimoniously measure impulsive buying tendencies in Croatia. The preliminary scale assesses two facets of impulsive buying tendencies, namely cognitive aspects (e.g. lack of planning and deliberation) as well as affective aspects (e.g., feeling of pleasure, excitement, compulsion, lack of control, regret). We describe the development steps involved, present data on the scales´ measurement model, and portray possible applications and avenues for future research.
Izvorni jezik
Engleski
Znanstvena područja
Psihologija
POVEZANOST RADA
Projekti:
130-1301683-1399 - Genetski i okolinski doprinos razvoju ličnosti (Bratko, Denis, MZOS ) ( CroRIS)
Ustanove:
Filozofski fakultet, Zagreb
Profili:
Denis Bratko
(autor)
