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Pregled bibliografske jedinice broj: 340053

Consumer personality and individual differences: Revitalizing a temporarily abandoned field

Bošnjak, Michael; Bratko, Denis; Galešić, Mirta; Tuten, Tracy
Consumer personality and individual differences: Revitalizing a temporarily abandoned field // Journal of Business Research, 60 (2007), 6; 587-589 doi:10.1016/j.jbusres.2006.12.002 (podatak o recenziji nije dostupan, uvodnik, znanstveni)

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Naslov
Consumer personality and individual differences: Revitalizing a temporarily abandoned field

Autori
Bošnjak, Michael ; Bratko, Denis ; Galešić, Mirta ; Tuten, Tracy

Izvornik
Journal of Business Research (0148-2963) 60 (2007), 6; 587-589

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, uvodnik, znanstveni

Ključne riječi
Consumer personality; Consumer behavior; Brand personality; Customer segmentation

Sažetak
The editorial introduces the special issue on ‘ Consumer Personality and Individual Differences’ and gives an overview of the ten papers included. New developments in the following areas are addressed: (1) hierarchical personality models applied to consumer behavior, (2) brand personality research, (3) the role of individual difference measures as moderators of outcome variables relevant in consumer and advertising research, and (4) customer segmentation.

Izvorni jezik
Engleski

Znanstvena područja
Psihologija



POVEZANOST RADA

Projekti:
130-1301683-1399 - Genetski i okolinski doprinos razvoju ličnosti (Bratko, Denis, MZOS ) ( CroRIS)

Ustanove:
Filozofski fakultet, Zagreb

Profili:

Avatar Url Mirta Galešić (autor)

Avatar Url Denis Bratko (autor)

Poveznice na cjeloviti tekst rada:

doi www.sciencedirect.com

Citiraj ovu publikaciju:

Bošnjak, Michael; Bratko, Denis; Galešić, Mirta; Tuten, Tracy
Consumer personality and individual differences: Revitalizing a temporarily abandoned field // Journal of Business Research, 60 (2007), 6; 587-589 doi:10.1016/j.jbusres.2006.12.002 (podatak o recenziji nije dostupan, uvodnik, znanstveni)
Bošnjak, M., Bratko, D., Galešić, M. & Tuten, T. (2007) Consumer personality and individual differences: Revitalizing a temporarily abandoned field. Journal of Business Research, 60 (6), 587-589 doi:10.1016/j.jbusres.2006.12.002.
@article{article, author = {Bo\v{s}njak, Michael and Bratko, Denis and Gale\v{s}i\'{c}, Mirta and Tuten, Tracy}, year = {2007}, pages = {587-589}, DOI = {10.1016/j.jbusres.2006.12.002}, keywords = {Consumer personality, Consumer behavior, Brand personality, Customer segmentation}, journal = {Journal of Business Research}, doi = {10.1016/j.jbusres.2006.12.002}, volume = {60}, number = {6}, issn = {0148-2963}, title = {Consumer personality and individual differences: Revitalizing a temporarily abandoned field}, keyword = {Consumer personality, Consumer behavior, Brand personality, Customer segmentation} }
@article{article, author = {Bo\v{s}njak, Michael and Bratko, Denis and Gale\v{s}i\'{c}, Mirta and Tuten, Tracy}, year = {2007}, pages = {587-589}, DOI = {10.1016/j.jbusres.2006.12.002}, keywords = {Consumer personality, Consumer behavior, Brand personality, Customer segmentation}, journal = {Journal of Business Research}, doi = {10.1016/j.jbusres.2006.12.002}, volume = {60}, number = {6}, issn = {0148-2963}, title = {Consumer personality and individual differences: Revitalizing a temporarily abandoned field}, keyword = {Consumer personality, Consumer behavior, Brand personality, Customer segmentation} }

Časopis indeksira:


  • Current Contents Connect (CCC)
  • Web of Science Core Collection (WoSCC)
    • Social Science Citation Index (SSCI)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus

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