Naslov
The balanced scorecard (BSC) approach to performance of a nonprofit in the transition environment: the case of the Commercial trade union of Croatia (CTU)

Autori
Alfirević, Nikša ; Pavičić, Jurica, Adžić, Bojana ; Šimurina, Jurica ; Bratić, Vjekoslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Enterprise in transition / Crnjak-Karanović, Biljana - Split : Bol : Ekonomski fakultet Sveučilišta u Splitu, 2005, 5-20

ISBN
953-6024-70-5

Skup
Enterprise in Transition

Mjesto i datum
Bol, Hrvatska, 26.05.2005. - 28.05.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
balanced scorecard (BSC) ; performance measurement ; non-profit organizations

Sažetak
The paper is based on the Balance Scorecard (BSC) concept, which has enjoyed wide popularity in the profit sector, both as a performance measurement and improvement framework. After analyzing the BSC from the theoretical point of view and positioning it within the framework of the strategic management/marketing process, authors examine the opportunities for the utilization of BSC in nonprofits. The complex approach to determining/improving organizational performance, advocated by the BSC, is linked to the relevant theories, with special attention being paid to the “ social” performance of a nonprofit organization. The presented framework is applied to the analysis of a representative nonprofit organization in the transition environment – the Commercial Trade Union of Croatia. This part of the study concentrates both to the issues of implementing the strategy of a nonprofit organization through the BSC framework, as well as managing all aspects of its performance in the specific context of transition.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA