Pregled bibliografske jedinice broj: 339779
The application of Situational theory in Croatia
The application of Situational theory in Croatia // The future of excellence in public relations and communication management: challenges for the next generation / Toth, L. Elisabeth (ur.).
Mahwah (NJ): Lawrence Erlbaum Associates Publishers, 2008. str. 527-545
CROSBI ID: 339779 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The application of Situational theory in Croatia
Autori
Tkalac Verčič, Ana
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
The future of excellence in public relations and communication management: challenges for the next generation
Urednik/ci
Toth, L. Elisabeth
Izdavač
Lawrence Erlbaum Associates Publishers
Grad
Mahwah (NJ)
Godina
2008
Raspon stranica
527-545
ISBN
9780805855968
Ključne riječi
Situational theory, public relations, Croatia
Sažetak
The chapter deals with one of the most famous and accepted theories in public relations-situational theory. The author presents a historical overview of the theory, its key thesis and papers based on it.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0661686-2342 - Procjena i unapređenja kapaciteta civilnog društva za pružanje socijalnih usluga (Pavičić, Jurica, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Profili:
Ana Tkalac Verčič
(autor)
