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Pregled bibliografske jedinice broj: 339713

Public relations metrics: Research and evaluation

van Ruler, B; Tkalac Verčič, Ana; Verčič, Dejan
Public relations metrics: Research and evaluation // Public relations metrics, measurement and evaluation, an overview / van Ruler, B Tkalac Verčič, Ana ; Verčič, Dejan (ur.).
Mahwah (NJ): Lawrence Erlbaum Associates Publishers, 2008. str. 7-33

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Naslov
Public relations metrics: Research and evaluation

Autori
Van Ruler, B ; Tkalac Verčič, Ana ; Verčič, Dejan

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Public relations metrics, measurement and evaluation, an overview

Urednik/ci
Van Ruler, B Tkalac Verčič, Ana ; Verčič, Dejan

Izdavač
Lawrence Erlbaum Associates Publishers

Grad
Mahwah (NJ)

Godina
2008

Raspon stranica
7-33

ISBN
978-0805862737

Ključne riječi
Public relations, matrics, evaluation

Sažetak
The book presents the latest acchievements concerning public relations metrics and evaluation. The book combines methodologies and ideas that are aplicable in different contexts and worldwide theoretical and practical analysis.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Projekti:
067-0661686-2342 - Procjena i unapređenja kapaciteta civilnog društva za pružanje socijalnih usluga (Pavičić, Jurica, MZOS ) ( CroRIS)

Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Ana Tkalac Verčič (autor)

Citiraj ovu publikaciju:

van Ruler, B; Tkalac Verčič, Ana; Verčič, Dejan
Public relations metrics: Research and evaluation // Public relations metrics, measurement and evaluation, an overview / van Ruler, B Tkalac Verčič, Ana ; Verčič, Dejan (ur.).
Mahwah (NJ): Lawrence Erlbaum Associates Publishers, 2008. str. 7-33
Van Ruler, B., Tkalac Verčič, A. & Verčič, D. (2008) Public relations metrics: Research and evaluation. U: van Ruler, B Tkalac Verčič, Ana & Verčič, D. (ur.) Public relations metrics, measurement and evaluation, an overview. Mahwah (NJ), Lawrence Erlbaum Associates Publishers, str. 7-33.
@inbook{inbook, author = {van Ruler, B and Tkalac Ver\v{c}i\v{c}, Ana and Ver\v{c}i\v{c}, Dejan}, year = {2008}, pages = {7-33}, keywords = {Public relations, matrics, evaluation}, isbn = {978-0805862737}, title = {Public relations metrics: Research and evaluation}, keyword = {Public relations, matrics, evaluation}, publisher = {Lawrence Erlbaum Associates Publishers}, publisherplace = {Mahwah (NJ)} }
@inbook{inbook, author = {van Ruler, B and Tkalac Ver\v{c}i\v{c}, Ana and Ver\v{c}i\v{c}, Dejan}, year = {2008}, pages = {7-33}, keywords = {Public relations, matrics, evaluation}, isbn = {978-0805862737}, title = {Public relations metrics: Research and evaluation}, keyword = {Public relations, matrics, evaluation}, publisher = {Lawrence Erlbaum Associates Publishers}, publisherplace = {Mahwah (NJ)} }

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