Pregled bibliografske jedinice broj: 339606
Public relations’ influence on Croatian media: Is there a difference between the opinions of journalists and public relations professionals.
Public relations’ influence on Croatian media: Is there a difference between the opinions of journalists and public relations professionals. // Medijska istraživanja, 13 (1), 35-51, 13 (2007), 35-51 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 339606 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Public relations’ influence on Croatian media: Is there a difference between the opinions of journalists and public relations professionals.
Autori
Tkalac Verčič, Ana ; Mueller, Norman
Izvornik
Medijska istraživanja, 13 (1), 35-51 (1330-6928) 13
(2007);
35-51
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
public relations; media; influence
Sažetak
The aim of this paper was to analyze the relationship between Croatian journalists and public relations professionals. For that purpose, the authors conducted a survey including both groups, and compared the results of the two. The objactive was to compare the opinions of the two groups on the influence of public relations on the media.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0661686-2342 - Procjena i unapređenja kapaciteta civilnog društva za pružanje socijalnih usluga (Pavičić, Jurica, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Profili:
Ana Tkalac Verčič
(autor)
