Pregled bibliografske jedinice broj: 339436
Coorientation theory in international relations: the case of Slovenia and Croatia
Coorientation theory in international relations: the case of Slovenia and Croatia // Public Relations Review, 32 (2006), 1; 1-9 doi:10.1016/j.pubrev.2005.10.002 (međunarodna recenzija, članak, znanstveni)
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Naslov
Coorientation theory in international relations: the case of Slovenia and Croatia
Autori
Verčič, Dejan ; Tkalac Verčič, Ana ; Laco, Kristina
Izvornik
Public Relations Review (0363-8111) 32
(2006), 1;
1-9
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
coorientation theory; communication; internal relations
Sažetak
Unique application of a classical public relations model on an atipical population(s). The value of the coorientation model lies in the analysis and communication strategy definition, facilitating the harmonization of definitions and increasing accuracy.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus