Pregled bibliografske jedinice broj: 33496
Marketing, Development and Consumption in the Balkans
Marketing, Development and Consumption in the Balkans, 2001. (rukopis).
CROSBI ID: 33496 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing, Development and Consumption in the Balkans
Autori
Shultz, Clifford ; et al.
Izvornik
Monografija
Vrsta, podvrsta
Ostale vrste radova, rukopis
Godina
2001
Ključne riječi
Marketing; Development; Consumption;Balkans
Sažetak
This work in progress is a compilation by many authors that is a multi-country analysis of evolving, marketing, development and consumption phenomena in the transitional economies of the Balkans. Each country, including Croatia, is examined individually and in the context of the region. A methodological template for each chapter includes analysis of geography and history, macroeconomics, political environment, culture, marketing institutions, and consumer and societal welfare. Implications for marketers are addressed.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
