Pregled bibliografske jedinice broj: 33440
Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms
Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms // Marketing Resource Development Strategies for South East Europe. Book of Abstracts / Grbac, Bruno ; Martin, James (ur.).
Rijeka: Društvo za marketing Rijeka, 1998. str. 1-15 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 33440 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms
Autori
Kaštelan Mrak, Marija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing Resource Development Strategies for South East Europe. Book of Abstracts
/ Grbac, Bruno ; Martin, James - Rijeka : Društvo za marketing Rijeka, 1998, 1-15
Skup
International Symposium on Marketing Resource Development Strategies for South East Europe
Mjesto i datum
Rijeka, Hrvatska, 04.06.1998. - 05.06.1998
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
technology; marketing capabilities; croatian manufacturing firms
Sažetak
The study aims at identifying issues that differentiate the market performance of successful enterprises. The present standing and marketing possibilities of the Croatian manufacturing sector are examined through macroeconomic indicators and through a study of individual behavioural patterns of manufacturing enterprises. For this purpose data on specific management practices was collected in a comprehensive questionnaire run during the late spring of 1998. The analysis indicated that firms with above average investment activity, especially those aware of the importance of technological factors, were prone to achieve superior market and financial performance.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
