Naslov
Management Ergolect - Language of Social Power

Autori
Fox, Renata

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ESP Challenges! / Robinson, Barrie ; Williams, Martin - Bratislava : British Council Croatia, 1998, 68-75

ISBN
80-227-1243-4

Skup
ESP Challenges!

Mjesto i datum
Trnava, Slovačka, 18.06.1998. - 20.06.1998

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
management ergolect; social power; professionalisms; public self-identification

Sažetak
The entire research into corporate power emphasises the significance of the public demonstration of managerial action and perception. Through the use of management ergolect (ME) both requirements, for public knowledge and public perception, are satisfied. The use of professionalisms in ME confirms the ties between language, thought and culture. Professionalisms fix cultural meanings, encode stereotypes and give them credibility, and help create a new reality. Through verbal communication ME speakers have developed a semiotic system in which professionalisms represent cultural values. This results in the maintenance and improvement of public image of corporate managers and in asserting their doctrine and their ideological values as the only appropriate ones.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

POVEZANOST RADA