Naslov
Više od zujalica
(Beyond Buzzword)

Autori
Fox, Renata

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Jezik i komunikacija / Andrijašević, Marin ; Zergollern-Miletić, Lovorka - Zagreb : Hrvatsko društvo za primijenjenu lingvistiku (HDPL), 1996, 325-331

ISBN
953-96391-2-3

Skup
Jezik i komunikacija

Mjesto i datum
Zagreb, Hrvatska, 15.05.1996. - 16.05.1996

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Domaća recenzija

Ključne riječi
zujalice; profesionalizmi; kriteriji uporabe
(business buzzwords; professionalisms; usage criteria)

Sažetak
Popular magazines in the field of international business, management and marketing treat management ergolect (ME) as identical to Business English, reducing it frequently to the lists of words: either business terms or lexical items known as business buzzwords or corporate gratify, which the author for a number of reasons chose to name “ professionalisms” . Such writings usually create general impression that the prime feature of professionalisms is incomprehensibility and their only function mystification. The computation analysis of a text corpus shows that professionalisms function as communicational symbols: explicit and to the point, socially well defined and, above all, conventional. As such, they significantly contribute to the precision of communication and positive self identification of the speaker.

Izvorni jezik
Hrvatski

Znanstvena područja
Filologija

POVEZANOST RADA