Pregled bibliografske jedinice broj: 33197
Events as a Part of a Tourism Strategy
Events as a Part of a Tourism Strategy // Events-Wachstumsmarkt im Tourism? / Freyer, Walter ; Meyer, Dorothea ; Scherhag, Knut (ur.).
Dresden: Deutschen Instituts für Tourismusforschung, 1998. str. 179-190
CROSBI ID: 33197 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Events as a Part of a Tourism Strategy
Autori
Pančić Kombol, Tonka
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Events-Wachstumsmarkt im Tourism?
Urednik/ci
Freyer, Walter ; Meyer, Dorothea ; Scherhag, Knut
Izdavač
Deutschen Instituts für Tourismusforschung
Grad
Dresden
Godina
1998
Raspon stranica
179-190
ISBN
3-925958-19-3
Ključne riječi
event, tourism development, attractions, investment opportunities
Sažetak
The paper outlines the necessary changes which have to be implemented for further tourism development. If our understanding of the event is as a new attraction, then, it is necessary to create a development strategy at state level which offers measures of encouragement to various bodies and bouth regional and local authorities with the aim of creating improved relationships and investment opportunities, and the applications of marketing principles which will help participantes in realising the event and make greater profit in all areas.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
803005
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
