Pregled bibliografske jedinice broj: 329444
Go global : nurture local
Go global : nurture local // Leisure, culture and tourism in Europe: The challenge for reconstruction and modernisation in communities / Nahrstedt, Wolfgang ; Pancic Kombol, Tonka (ur.).
Bielefeld: Institut für Freizeitwissenschaft und Kulturarbeit, 1998. str. 177-190
CROSBI ID: 329444 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Go global : nurture local
Autori
Fox, Renata ; Fox, John
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Leisure, culture and tourism in Europe: The challenge for reconstruction and modernisation in communities
Urednik/ci
Nahrstedt, Wolfgang ; Pancic Kombol, Tonka
Izdavač
Institut für Freizeitwissenschaft und Kulturarbeit
Grad
Bielefeld
Godina
1998
Raspon stranica
177-190
ISBN
3-926499-39-7
Ključne riječi
tourist destination brochure ; content analysis ; language ; informativity
Sažetak
While analysed Croatian destination brochures are of above average quality, most of them lack cultural information and local colour. A destination brochure's low cultural informativity creates an image of a resort without identity which will inevitabl prove damaging on a resort, regional and national level.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Filologija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
