Naslov
CEO Rhetoric and Social Identity: Power in the CEO Media Interview

Autori
Renata Fox

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Practical Applications in Language Corpora

Urednik/ci
Lewandowska-Tomaszczyk, Barbara

Izdavač
Peter Lang

Grad
Frankfurt

Godina
2003

Raspon stranica
365-381

ISBN
3-631-50987-1

Ključne riječi
CEO, management ergolect, language and power, corporate ideology

Sažetak
Demonstrating power in the media interview text-world model, the CEO establishes himself both as a member of powerful group snd as a powerful individual. The ideology of the CEO media interview is never openly declared. Rather, it is embedded in common sense assumptions which lead corporate management to use a text in a particular way, and stakeholders to interpret a text in a particular way.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Filologija

POVEZANOST RADA