Pregled bibliografske jedinice broj: 327742
Exploring the Relationship Between Environmental Orientation and Brand Value : Is There Fire or Only Smoke?
Exploring the Relationship Between Environmental Orientation and Brand Value : Is There Fire or Only Smoke? // Business Strategy and the Environment, 19 (2010), 2; 90-103 doi:10.1002/bse.619 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 327742 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Exploring the Relationship Between Environmental Orientation and Brand Value : Is There Fire or Only Smoke?
Autori
First, Ivana ; Sinha Khetriwal, Deepali
Izvornik
Business Strategy and the Environment (0964-4733) 19
(2010), 2;
90-103
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
environmental performance; corporate social responsibility; brand value
Sažetak
This paper investigates whether a firm’s environmental orientation influences corporate brand value. In the discussion on sustainable development, corporate participation is a given, and increasingly firms are adopting environmental policies and practices. This paper observes corporate environmentalism from two perspectives: environmental embeddedness - the level to which environmental values are incorporated in brand identity ; and environmental performance - the level of a firm’s accordance with environmental policies and good practices. Cross-analysis of these two perspectives generates four types of corporate environmental orientation: leaders, performers, advocates and laggards. The results do not provide conclusive evidence to whether consumers reward environmental leaders and punish environmental laggards by converting their environmental opinions into brand perceptions and purchasing decisions. It is believed that the hypothesized relationships are moderated and mediated by other stimuli, so managers are advised not to negate corporate social responsibility, but rather to invest wisely in environmental activities and its communication.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Grbac, Bruno, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Rijeka
Profili:
Ivana First Komen
(autor)
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
Uključenost u ostale bibliografske baze podataka::
- ABI/INFORM
- Geoarchive
- Geobase
- International Bibliography of the Social Sciences (IBSS)
- METADEX: Metals Science
- PsychINFO
- BIOBASE: Current Awareness in Biological Sciences
- Cambridge Scientific Abstracts
- Embiology
- Emerald Management Reviews
- Engineered Materials Abstracts
- Environment Abstracts
- Environmental Issues & Policy Index
- Geotitles
- Materials Business File
- NISEE
- Scopus
