Naslov
Quality in the management of catering establishments in Estern Croatia

Autori
Lamza-Maronić, Maja ; Segetlija, Zdenko

Izvornik
Tourism and Hospitality Management (1330-7533) 4 (1998), 2; 341-350

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
marketing-mix; consumer-guest; catering firm

Sažetak
Quality has christalized as the crucial factor of the market race. It has become the principal instrument for securing a firm's future success through satisfied consumers. Catering firms independently create the marketing mix to raise themselves above the competition. To secure the quality of services provided by a catering establishment it is necessary to secure the quality of individual work, the quality of the process and the quality of entire firm. The catering establishment must aspire towards such an appearance on the market that will make the guest satisfied with the marketing.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA