Pregled bibliografske jedinice broj: 323648
The logistics of selling a destination's tourism product
The logistics of selling a destination's tourism product // Tourism and hospitality management, 13 (2007), 3; 725-732 (međunarodna recenzija, pregledni rad, znanstveni)
CROSBI ID: 323648 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The logistics of selling a destination's tourism
product
Autori
Berc Radišić, Branka ; Bašan, Lorena
Izvornik
Tourism and hospitality management (1330-7533) 13
(2007), 3;
725-732
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni
Ključne riječi
destination ; product ; marketing ; promotion ; selling ; hospitality ; attractions ; life cycle
Sažetak
Tourism demand is becoming increasingly more discerning. It expects a well-designed and diverse product. This can be achieved with properly organised receiving-tourism facilities and services, and an array of attractions and entertainment events. Parallel to enhancing attractiveness, it is also necessary to strengthen and intensify internal and external marketing to ensure that a destination product and, in particular, its segments will find customers on the market.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Mrnjavac, Edna, MZOS ) ( CroRIS)
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- EconLit
Uključenost u ostale bibliografske baze podataka::
- CAB International
- C.I.R.E.T.
- EBSCOHost Research Databases
- Hospitality & Tourism Complete
