Pregled bibliografske jedinice broj: 319810
Marketing Management in the Institutions of Higher Education in Relation to the European Integrations: The Case of Polytechnic School in Požega
Marketing Management in the Institutions of Higher Education in Relation to the European Integrations: The Case of Polytechnic School in Požega // From Transition to Sustainable Development: The Path to European Integration, ICES 2006 / The Program Committee ICES 2006 (ur.).
Sarajevo: Ekonomski fakultet Univerziteta u Sarajevu, 2006. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 319810 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Management in the Institutions of Higher Education in Relation to the European Integrations: The Case of Polytechnic School in Požega
Autori
Andrlić Berislav ; Jeleč Raguž Mirjana ; Raguž Nikola
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
From Transition to Sustainable Development: The Path to European Integration, ICES 2006
/ The Program Committee ICES 2006 - Sarajevo : Ekonomski fakultet Univerziteta u Sarajevu, 2006
ISBN
9958-605-90-2
Skup
The Third International Conference of the School of Economics and Business in Sarajevo, ICES 2006
Mjesto i datum
Sarajevo, Bosna i Hercegovina, 12.10.2006. - 13.10.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
European integrations; higher education; strategic partnership; marketing management; SWOT
Sažetak
The authors have identified the need to build a strategic marketing plan and have conducted the SWOT analysis on the example of the Polytechnic School in Požega, which represents only a starting point on which further marketing activities should be based to improve Polytechnic's position on the global market.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Veleučilište u Požegi
