Naslov
Marketing Organisation in a Civil Engineering Middle- sized Company

Autori
Lacković Zlatko ; Jeleč Raguž Mirjana ; Andrlić Berislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 25th International Conference on Organizational Science Development - Change Management, Slovenia, Portorož / Rajkovič, V., Doucek, P., Kern, T., Kljaić, M., Van Knop, J., Leskovar, R., Mayer, J. i Vukovič., G. - Portorož : Faculty of Organizational Sciences, University of Maribor, 2006, 1326-1333

ISBN
961-232-186-8

Skup
25 th International Conference on Organizational Science Development- Change Management, Slovenia, Portorož

Mjesto i datum
Portorož, Slovenija, 15.03.2006. - 17.03.2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
civil engineering; marketing; organization; market

Sažetak
Civil engineering middle size firms are, especially in transitional countries, mostly result of failure of grand business systems. Thanks to certain circumstances these business subjects can survive and successfully maintain themselves in marketing. Middle size firms have high velour of temporary property (civil engineering technology) what makes them interesting in market. Their success depends on intensity and difference of marketing activities. Therefore definition of marketing organization needs out attention. That means that we need to ground specialties, activities and marketing organization structure in civil engineering middle size firms.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA