Pregled bibliografske jedinice broj: 319665
Public Television in the United Sates and Croatia: A Comparison of Two Campaigns
Public Television in the United Sates and Croatia: A Comparison of Two Campaigns // International and Intercultural Public Relations – A Campaign Case Approach / Parkinson, G. Michael ; Ekachai, Daradirek (ur.).
Boston (MA): Allyn and Bacon, 2005. str. 358-372
CROSBI ID: 319665 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Public Television in the United Sates and Croatia: A Comparison of Two Campaigns
Autori
Sušac, Vlado ; Dostal Neff, Bonita
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
International and Intercultural Public Relations – A Campaign Case Approach
Urednik/ci
Parkinson, G. Michael ; Ekachai, Daradirek
Izdavač
Allyn and Bacon
Grad
Boston (MA)
Godina
2005
Raspon stranica
358-372
ISBN
0-205-37520-0
Ključne riječi
public television, campaign, croatian television, PBS
Sažetak
This article describes two related campaigns. One campaign sought to improve support for a public broadcasting station in the United States. The other campaign's goal was the creation of a public broadcasting system in Croatia. The two campaigns are presented together to emphasize the differences that culture and stage of national development can impose on what would otherwise be similar campaigns.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
