Naslov
Tourism in Istria : a new Market Positioning Model

Autori
Berc Radišić, Branka ; Pavia, Nadia

Izvornik
Hotel-link (1451-5113) 7 (2007), 9-10; 767-771

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Istra; destination; tourism; position; development

Sažetak
Istria is a leading tourist destination in Croatia. Approximately one third of state tourist traffic is realized in Istria. Although it has a long tradition as well as notable results Istria has decided to apply a new model of organizational development and tourism marketing. The nucleus of a new model includes market restructuring and repeated positioning to secure high competitiveness and affirmation of up to date marketing activities. The new model must secure the development of tourism based on growing tourist demand and on financial return with simultaneous rise in quality and satisfaction of guest and residents of the peninsula

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA