Naslov
Meeting the complexities of modern tourist – the role of food

Autori
Grbac, Bruno ; Milohanović, Ana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Marketing Theory Challenges in Transitional Societies / Snoj, Boris ; Milfelner, Borut - Maribor : Faculty of Economics and Business Maribor, University of Maribor, 2007, 15-21

ISBN
978-961-6354-67-7

Skup
1st International Scientific Conference on Marketing Theory Challenges in Transitional Societies

Mjesto i datum
Maribor, Slovenija, 20.09.2007. - 21.09.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
modern tourist; role of food; marketing research

Sažetak
Food plays a vital part in creating traveling experience, thus it represents an important element in the field of tourism and marketing research. Highly competitive potential of typical food products can significantly contribute in achieving competitive advantage. The purpose of this paper is to emphasize the role of typical food products in meeting the complexities of modern tourist consumers in order to attain competitive position on the tourist market. This paper seeks to examine the way tourist consumers make purchase decisions about food products. It also suggests that constant improvement and innovation of tourist products requires better valorisation of typical food products potentials. This can be achieved only by understanding consumer’ s behaviour in a changing environment. Typical Istrian food products have been inadequately used in promotion of Croatia, thus the authors suggest undertaking some marketing activities. In that way a preconditions to create recognizable and competitive tourist destination will be defined.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA