Naslov
Marketing Plan Use in Rural Tourism Destination Management

Autori
Ružić, Pavlo ; Bošković, Desimir ; Dropulić, Marinela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International conference Dialogue of Public and Private Representatives about Partnership in Tourism : Book of Proceedings / Sirotkova, Ana - Bratislava : Ekonom, 2007, 186-196

ISBN
978-80-225-2369-1

Skup
International conference Dialogue of Public and Private Representatives about Partnership in Tourism

Mjesto i datum
Bratislava, Slovačka, 03.05.2007

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing plan; rural tourism destination; tourism offer; competition; price; quality; questionnaire.

Sažetak
Management of tourism destination in general and for rural destinations could become more successful through marketing plans. Therefore in this paper we point out several standpoints of successful management of tourism destination which could be realized by tourism planning. Our hypothesis claims that marketing plans which insists on adapting offer to needs and demands of visitors, putting offers beyond competition, following and using new trends in tourism, along with adequate measures and aims, prices with quality, we can improve destination management efficiency. The hypothesis was confirmed by results of our questioners at the Institute, hotel companies and other similar research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA