Pregled bibliografske jedinice broj: 317252
Image of Istria's Rural Tourism Product : Destination Brand Image
Image of Istria's Rural Tourism Product : Destination Brand Image // Zbornik prispevkov Konference z mednarodno udeležbo Prepoznavna narodna gastronomija - potencial v turizmu = International Participation Conference Recognisable National Gastronomy - Tourist Potential : Book of papers / Vulić, Gordana (ur.).
Bled: Višja strokovna šola za gostinstvo in turizem, 2007. str. 24-36 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 317252 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Image of Istria's Rural Tourism Product : Destination Brand Image
Autori
Bošković, Desimir ; Ružić, Pavlo ; Amidžić, Dragoljub
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Zbornik prispevkov Konference z mednarodno udeležbo Prepoznavna narodna gastronomija - potencial v turizmu = International Participation Conference Recognisable National Gastronomy - Tourist Potential : Book of papers
/ Vulić, Gordana - Bled : Višja strokovna šola za gostinstvo in turizem, 2007, 24-36
ISBN
978-961-6677-02-8
Skup
Konferenca z mednarodno udeležbo Prepoznavna narodna gastronomija - potencial v turizmu (1 ; 2007)
Mjesto i datum
Bled, Slovenija, 23.10.2007. - 24.10.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
ruralni turizam; eno-gastro ponuda; ekološka hrana; potražnja; imidž.
(image; rural offering; Istria; market; product brand)
Sažetak
The image a tourism destination possesses plays a pivotal role in the selection of a place for holidaymaking. This makes creating and managing a destination's image a priority for the hotel industry, agencies and tour operators, local and national tourism organisations, and every tourism country. Destinations have a dynamic and changing image. The image of rural tourism in Istria is one of a tourism destination that is located 10– 50 kilometres from the sea coast, and provides quality accommodation, ecologically pure and conserved nature, a rich eno-gastro offering comprising many indigenous food and beverage specialities, natural and other attractions, peace and quite, recreational outdoor activities, entertainment and experiences. Through the application of marketing concepts, and ecological, socio-cultural, technological and economic sustainability, the rural tourism product of Istria is on its way to becoming a destination product brand. In this paper, the authors analysis the current situation regarding various segments of the offering and their quality, continuous sustainable development, and the path to building a destination brand image.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
010-0102590-2587 - Komparativni razvoj agroturizma u Istarskoj i Osječko-baranjskoj županiji (Leko-Šimić, Mirna, MZOS ) ( CroRIS)
147-1470497-3034 - Valorizacija selektivnih oblika turizma u održivom razvitku ruralnih prostora (Ružić, Pavlo, MZOS ) ( CroRIS)
Ustanove:
Institut za poljoprivredu i turizam, Poreč
