Pregled bibliografske jedinice broj: 315365
A Destination as a Tourist Product
A Destination as a Tourist Product // International conference on Dialogue of Public and Private Representatives about Partnership in Tourism : Confrence proceedings
Bratislava: University of Economics, Faculty of Commerce ; Institute of Services and Tourism, 2007. str. 55-59 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 315365 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
A Destination as a Tourist Product
Autori
Berc Radišić, Branka ; Pavia, Nadia
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
International conference on Dialogue of Public and Private Representatives about Partnership in Tourism : Confrence proceedings
/ - Bratislava : University of Economics, Faculty of Commerce ; Institute of Services and Tourism, 2007, 55-59
ISBN
978-80-225-2369-1
Skup
International conference on Dialogue of Public and Private Representatives about Partnership in Tourism
Mjesto i datum
Bratislava, Slovačka, 03.05.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourist; tourism; destination; product; brand
Sažetak
A destination as a tourist product mainly satisfies the requirements of tourist demand. Consequently, the maximum care should be taken about its development and its positioning. To this effect marketing and destination management play an obligatory role.
Izvorni jezik
Engleski
