Naslov
Redizajn postojećih proizoda u svijetu globalizacije sa zadržavanjem nacionalnih značajki
(Redesign of existing products in a world of globalisation with holding on to national characteristics)

Autori
Đurek, Ana ; Brozović, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
Proceeding 11th International conference of printing, design and graphic communication Blaž Baromić / Zdenka Bolanča - Zagreb : Grafički fakultet Sveučilišta u Zagrebu ; Ogranak Matice hrvatske u Senju ; Inštitut za celulozo in papir Ljubljana, 2007, 177-181

ISBN
978-953-96020-7-7

Skup
11th International conference of printing, design and graphic communication Blaž Baromić

Mjesto i datum
Zadar, Hrvatska, 26.09.2007. - 29.09.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
redizajn; globalizacija; vizualni identitet; nacionalne karakteristike; prepoznatljivost
(redesign; globalisation; visual identity; national characteristcs; recognizability)

Sažetak
Positioning the product or company on the market is achieved with visual identity. Adjustment to markets changes, technological novelties and other factors that affect on it, visual identity requires periodic redesign. With it, it is wanted to improve existing, with holding on to basic characteristics that affects on its recognizability. Last years it came to redesign of visual identity of many Croatian companies that passed in ownership of foreign companies. With that, on some redesigned it came to loss of national characteristics that were present in previous forms. This paper investigates how many redesigned visual identities stayed recognizable according to previous characteristics. Research is conducted with opinion poll among student population. The purpose of this study had been to establish how much of freedom will graphic designers have in redesigning visual identity i.e. how much will it be possible to hold on to national characteristics in transition of home companies in ownership of multinational corporations.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

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