Pregled bibliografske jedinice broj: 306613
Retail Sector In Croatia : Growth Fueled By Marketing Innovations
Retail Sector In Croatia : Growth Fueled By Marketing Innovations // International Journal of Management Cases, 9 (2007), 3/4; 348-359 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 306613 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Retail Sector In Croatia : Growth Fueled By Marketing Innovations
Autori
Palić, M. ; Tomašević Lišanin, M.
Izvornik
International Journal of Management Cases (1741-6264) 9
(2007), 3/4;
348-359
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Distribution channels ; financial services ; Marketing mix ; Transition ; Banks ; Insurance Company ; Brokers ; Financial institutions ; Croatia
Sažetak
This paper gives insight in theoretical and practical questions regarding the distribution channels for financial services. It also gives insight in financial services in transitional environment such as Croatian market.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
MZOS-067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Tomašević-Lišanin, Marija, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
