Pregled bibliografske jedinice broj: 306545
In Search of a New Marketing and Sales Strategy in the Print Media Business
In Search of a New Marketing and Sales Strategy in the Print Media Business // International Journal of Entrepreneurship and Small Business, Vol.3 (2006), 348-365 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 306545 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
In Search of a New Marketing and Sales Strategy in the Print Media Business
Autori
Tomašević Lišanin, Marija ; Vranešević, Tihomir ; Palić, M. ; Vignali, Gianpaolo
Izvornik
International Journal of Entrepreneurship and Small Business (1476-1297) Vol.3
(2006);
348-365
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Newspaper industry; Cross-cultural differences; Human resources; Sales and marketing strategy
Sažetak
This paper represents the overview of the market situation in print media in Croatia with the special review on using different marketing strategies as a result of a turbulent transitional environment in which the privatization and overtaking of the main domestic publishers by the foreign publishing formations took place. This paper shows the acquisition of Večernji list by the Austrian „ Styria Medien“ and tracks the marketing transformation and intesification of comercialization of printed publications.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Tomašević-Lišanin, Marija, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Scopus
