Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia

Vrana, Radovan; Barbarić, Ana

Pregled bibliografske jedinice broj: 306122

Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia

Vrana, Radovan; Barbarić, Ana

Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia // New Library World, 108 (2007), 9/10; 435-444 (međunarodna recenzija, članak, znanstveni)

CROSBI ID: 306122 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Improving visibility of public libraries in the local community: A study of five public libraries in Zagreb, Croatia

Autori
Vrana, Radovan ; Barbarić, Ana

Izvornik
New Library World (0307-4803) 108 (2007), 9/10; 435-444

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Public libraries; Marketing; Library users; Croatia

Sažetak
The purpose of this paper is to establish whether or not promotional efforts can help public libraries to become more visible and their services more recognizable in the local community. At present, libraries employ different promotional efforts for their products and services, usually less aggressive than commercial information providers. Their final goal is to reclaim the role of the primary provider of quality information resources and accompanying services from electronic media.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA

Projekti:
130-1301799-1755 - Organizacija, upravljanje i razmjena znanja u elektroničkom obrazovnom okruženju (Lasić-Lazić, Jadranka, MZOS ) ( CroRIS)

Ustanove:
Filozofski fakultet, Zagreb

Profili:

Ana Barbarić (autor)