Naslov
Top European Retailers and Customer-Centered Web Structuring

Autori
Knežević, Blaženka ; Pejić Bach, Mirjana ; Strugar, Ivan

Izvornik
Zagreb International Review of Economics & Business (1331-5609) 10 (2007), 1; 67-83

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
retailing; e-tailing; bric-and-click; top global retailers; the web

Sažetak
The past decade was the decade of “ e-everything” and many authors praised the efficiency of web usage for different business purposes. But practice showed that the web as a communication and distribution channel is not as powerful as it was claimed to be. After the dotcom explosion, the process of sobering-up followed and a large number of pure e-companies were shut-down. On the other hand, in the same period traditional companies discovered that the web can be used as an additional communication and distribution channel. This paper explains how the largest brick-and-mortar European retail companies structure their web sites making them useful for their customers.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA