Pregled bibliografske jedinice broj: 291696
Airline Marketing Factors
Airline Marketing Factors // Promet - Traffic & Transportation, 19 (2007), 1; 11-19 doi:.org/10.7307/ptt.v19i1.930 (recenziran, prethodno priopćenje, znanstveni)
CROSBI ID: 291696 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Airline Marketing Factors
Autori
Mišetić, Ivan ; Steiner, Sanja ; Tatalović, Mirko
Izvornik
Promet - Traffic & Transportation (0353-5320) 19
(2007), 1;
11-19
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni
Ključne riječi
airline marketing ; revenue management ; benchmarking ; pricing and demand elastics ; reservation/distribution system ; network hubbing
Sažetak
The paper addresses several marketing related notions associated with airline strategic planning and positioning. Beside the examining the distinctions between network operator and niche player, this paper treats the state of Croatia Airlines within reported AEA benchmarking valuing of the specific elements of airline business. It also notes certain aspects of the air market that influent pricing and demand elastics, such as the impact of low cost carriers and the practice of network hubbing.
Izvorni jezik
Engleski
Znanstvena područja
Tehnologija prometa i transport
POVEZANOST RADA
Projekti:
101-1012370-2371 - Komplementarna prometna politika (Božičević, Josip, MZOS ) ( CroRIS)
135-1352339-3045 - Strategijsko modeliranje razvoja zračnog prometa (Steiner, Sanja, MZOS ) ( CroRIS)
Ustanove:
Fakultet prometnih znanosti, Zagreb
Poveznice na cjeloviti tekst rada:
Pristup cjelovitom tekstu rada doi www.fpz.unizg.hr www.fpz.unizg.hr HrčakCitiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Science Citation Index Expanded (SCI-EXP)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
Uključenost u ostale bibliografske baze podataka::
- Fluidex (Fluid Engineering Abstracts)
- Geobase
- Transportation Research Information Services - TRIS
