Pregled bibliografske jedinice broj: 289566
School librarian - marketing specialist?!
School librarian - marketing specialist?! // Marketing of Information Services / Papik, Richard. Simon, Ingeborg. (ur.).
Prag: Charles University in Prague, 2007. str. 249-257 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 289566 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
School librarian - marketing specialist?!
Autori
Banek Zorica, Mihaela ; Špiranec, Sonja ; Lazić, Nikolaj
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing of Information Services
/ Papik, Richard. Simon, Ingeborg. - Prag : Charles University in Prague, 2007, 249-257
Skup
15th Bobcatsss 2007
Mjesto i datum
Prag, Češka Republika, 29.01.2007. - 31.01.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
School library; Marketing
Sažetak
Although marketing was primarily oriented toward the business sector i.e. profit oriented, more and more non-profit organizations are coping with the problem of promoting their services. Some of these non-profit organizations are school libraries. Therefore, authors have researched the current situation in school libraries regarding their marketing services and skills. The main purpose was to established whether school librarians are aware of the importance of of marketing in school libraries and whether they are following any marketing strategies or applying any marketing skills to promote their libraries.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
