Naslov
The Communicative Approach to Poster Design Analysis

Autori
Pibernik, Jesenka ; Brozović, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of proceeding (CD) of the 37th International Symposium on Novelties in Textiles and 2nd International Symposium on Novelties in Graphics and 7th International Symposium of SCA : Colors of National Symbols / Simončič, Barbara ; Možina, Klementina ; Jeler, Slava ; Demšar, Andrej - Ljubljana : Faculty of Natural Sciences and Engineering, Department of Textiles, 2006, 1-5

ISBN
961-6045-37-7

Skup
37th International Symposium on Novelties in Textiles and 2nd International Symposium on Novelties in Graphics and 7th International Symposium of SCA : Colors of National Symbols

Mjesto i datum
Ljubljana, Slovenija, 15.06.2006. - 17.06.2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
communication; evaluation; function; poster; purpose

Sažetak
This research addresses poster design evaluation considerations in order to determine the series of questions analysis should ask in attempting to produce a comprehensive account of the different meanings carried by its image, text, layout and typography. Objective evaluation is critical for graphic product future success or failure, so graphic design analysis approach must be tailored to address individual graphic product: its function and its purpose. Poster belongs to outdoor media of mass communication, its function is to catch people’ s attention from the distance and convey the message through a combination of word and images. Poster’ s purpose is to present and promote some idea, institution, event, etc... To fulfill its function and purpose, poster’ s message should interact with the audience and produce meanings in terms of their cultural beliefs and values. Both analysis (function and purpose) of design should be interrelated and investigate the design as a collective body of work rather than as an assortment of unrelated parts. If the message of the design is reinforced trough visual form that is consistently applied with decisive reason and aesthetic skill, the poster has fulfilled its role.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA