Naslov
Presentation of the Image Information on Graphic Design of Packaging

Autori
Jurečić, Denis ; Babić, Darko ; Sabati, Zvonimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova 9. međunarodnog savjetovanja tiskarstva, dizajna i grafičkih komunikacija Blaž Baromić = Proceedings / Bolanča, Zdenka ; Mikota, Miroslav - Zagreb : Senj : Ljubljana : Grafički fakultet Sveučilišta u Zagrebu ; Ogranak Matice hrvatske u Senju ; Inštitut za celulozo in papir Ljubljana, 2005, 251-258

ISBN
953-96020-4-1

Skup
9. međunarodno savjetovanje tiskarstva, dizajna i komunikacija Blaž Baromić

Mjesto i datum
Lovran, Hrvatska, 15.09.2005. - 16.09.2005

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
presentation; image information; packaging

Sažetak
The elements of the image information presenting the packed product and the medium which transfers the information to the consumers are described in detail in this work. The interest of the producers, carrier, tradesman, consumer as well as legislator is that the information is readable, easy noticeable, recognizable and available. Because of that, presenting of information is a necessary substance which serves as information carrier. Material nature of that substance is unessential but because of practical reasons it is most often board and ink. Because of that the graphic design of packaging is the carrier of such information par excellence.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA