Naslov
Ranking of the Visual Information on Graphic Design of Packaging which mostly Motivate the Purchasing of the Packet Product

Autori
Jurečić, Denis ; Babić, Darko ; Vančina-Kropar, Vesna

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Annals of DAAAM for 2006 & Proceedings of the The 17th International DAAAM Symposium Intelligent Manufacturing & Automation : Focus on Mechatronics and Robotics / Katalinić, Branko - Beč : DAAAM International Vienna, 2006, 189-190

ISBN
3-901509-47-X

Skup
The 17th International DAAAM Symposium Intelligent Manufacturing & Automation : Focus on Mechatronics and Robotics

Mjesto i datum
Beč, Austrija, 08.11.2006. - 11.11.2006

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
visual information; product packaging; design; evaluation

Sažetak
This paper describes the elements of visual information and their importance in the process of transfer to users. From the economic and designing point of view, the product, as well as the medium by which the information is transferred, must be valorized. The use of colours, text information and other graphic solutions for that purpose are studied in this work. Whether the customer will buy a certain packaged product or not, depends mostly on the customers’ evaluation of visual information on its packaging. It applies primarily to the selection of colours that represent a packed product. Secondly, that also applies to the visual information (example: pictures, graphics, symbols, codes ect).

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA