Naslov
Ambalaža kao nositelj informacije
(Packaging Like at Information Carryng Media)

Autori
Jurečić, Denis ; Babić, Darko ; Kropar-Vančina, Vesna

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
DAAAM International Scientific Book 2006

Urednik/ci
Katalinić, Branko

Izdavač
DAAAM International Vienna

Grad
Beč

Godina
2006

Raspon stranica
305-312

ISBN
3-901509-47-X

Ključne riječi
vizualna informacija, ambalaža kao proizvod, oblikovanje, procjena
(visual information, product packaging, design, evaluation)

Sažetak
In this paper elements of visual information and their importance in the process of transferr to users are described. From the economics and designers stand point, product must be valorized as well as the medium by which the information is transferred. The use of colours, text information and other graphic solutions are in this work. The evaluation of visual information on product packaging is the main factor of motiva-tion for buying certain packaged product. First of all, that rule applies to the selection of colour as the presenter of packaged product. Second, that also applies to the visual information (example: pictures, graphics, symbols, codes ect).

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA