Naslov
Strategic management service program of catering and tourism companies

Autori
Bošković, Desimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Quo vadis management / Vukovič, Goran - Kranj : Fakultet za organizacijske vede, Kranj, 1997, 203-210

Skup
16. posavetovanje organizatorjev dela

Mjesto i datum
Portorož, Slovenija, 02.04.1997. - 04.04.1997

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism companies; efficient; strategy; offer

Sažetak
Through this study author analyses the role and importance of strategic management with the goal of active adjustment of the service program to the market trends. A special accent is given to the segmentation of demand in order to adjust in the most efficient way the capacities and other elements of the service to the market. The strategy development plan of a company indicates that services are an interaction between people and successful business results are dermined by the quality of interaction.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA