Naslov
Strategic Marketing And Menagement In The Restructuring Of The Tourism Industry In Istria

Autori
Bošković, Desimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Enterprise In Transition / Buble, Marin - Split : Ekonomski fakultet Sveučilišta u Splitu, 1997, 609-616

Skup
Second International Conference On Enterprise In Transition

Mjesto i datum
Brela, Hrvatska; Split, Hrvatska, 1997

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
destinations; demands; marketing activities

Sažetak
The conclusion of this stady is that the tourism industry, on an international level, is constantly growing and enticing an always strouger competition amongst exiting and new destination. This reflects on the fall of the portion of the tourism overturn of Croatia and demands a change of behaviour of the present tourism industry leaders. The success of the Istrian tourism industry and wider will depend more and more on a coordinated involvement of technological, organisational and other changes, especially marketing activities and management.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA