Naslov
Attitudes Of Top Management Teams Toward The Strategy Formulation And Implementation: Situation And Tendencies In The Croatian Hotel Industry

Autori
Gonan Božac, Marli ; Tipurić, Darko ; Paulišić, Morena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
24th EuroCHRIE Congress: In Search of Excellence for Tomorrow's Tourism, Travel and Hospitality / Tsartas, P. ; Christou, E. ; Sigala, M. - Solun, 2006

Skup
24th EuroCHRIE Congress: In Search of Excellence for Tomorrow's Tourism, Travel and Hospitality

Mjesto i datum
Solun, Grčka, 25.10.2006. - 28.10.2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Top management team; Hospitality; Strategy formulation; Strategy implementation; Statistical analysis

Sažetak
The purpose of the research is to provide an enhanced understanding of the attitudes of CEOs and the top management team members’ (TMT members) regarding the hotel industry located on the Croatian coast. The objective of the research is to analyze improving the competitiveness of Croatian tourism, specifically, the processes of strategy formulation and implementation. The conclusions are based on a comparison of results of questionnaires given to top managers in sample companies in 1999 and 2005. In this period, the process of strategy formulation experienced a qualitative movement in the sense of the increased usage of SWOT analyses in the companies, the improved selection of purposes at the level of hotel and restaurant activities, as well as choice of a more focused strategy using Porter’ s generic approach. Greater attention was also paid to strategy implementation.

Izvorni jezik
Engleski

POVEZANOST RADA