Naslov
Packaging material - design with holography application

Autori
Žiljak, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova sa Znanstveno stručnog skupa o pravcima razvoja grafičke industrije i tiskarstva / Lovreček, Mladen - Zagreb : FotoSoft (FS), 2004, 193-197

ISBN
953-199-019-0

Skup
Znanstveni stručni skup o pravcima razvoja grafičke industrije i tiskarstva

Mjesto i datum
Stubičke Toplice, Hrvatska, 20.02.2004. - 21.02.2004

Vrsta sudjelovanja
Poster

Vrsta recenzije
Nije recenziran

Ključne riječi
holography; protective elements on packaging; design

Sažetak
The packaging material's design is of vital importance for the product – it protects the product and makes it recognizable amongst other brands in the market, and has direct influence on the relationship between customer – product. Well designed packaging material must bear the personality stressed by the designer and transfer this charge onto the customer. Some will consider it to be motivated and attractive whereas others will consider such packaging material as bold and repulsive. A designer must build up the image of a product, a recognizable and clear picture that will be transferred onto the customer by making him want to use products of a certain brand – with certain packaging material design. The packaging material must be recognizable, clear and unique.

Izvorni jezik
Hrvatski, engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA