Naslov
Holography on packaging material and an estimate on the rising trend of its application

Autori
Žiljak, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova sa Znanstveno stručnog skupa o pravcima razvoja grafičke industrije i tiskarstva / Lovreček, Mladen - Zagreb : FotoSoft (FS), 2004, 187-191

ISBN
953-199-019-0

Skup
Znanstveni stručni skup o pravcima razvoja grafičke industrije i tiskarstva

Mjesto i datum
Stubičke Toplice, Hrvatska, 20.02.2004. - 21.02.2004

Vrsta sudjelovanja
Poster

Vrsta recenzije
Nije recenziran

Ključne riječi
Hologram; Packaging material holography; Holography in Croatia; Statistics and databases on holography in Croatia; Hologram application; Colors in holography; Raster elements in holography; Hologram design; Hologram types; Hologram application; Protection

Sažetak
The motive for this research is the sudden interest of the producers and the growing implementation of holography in areas that are different if compared to one another. At the same time this paper is a report on the follow-up of the success in holograph application and efforts to forge them. It is an analysis of the existing designer solutions, a comparison of their efficiency, and the relationship of holography as a marketing element in respect to the end user. My opinion is that in modern graphic product protection it is necessary to develop, use and coordinate the latest design and technological achievements, especially holograms. Holography has the tendency to develop in the direction of mass application with the goal being to protect both the producer and the consumer ; applied on food and pharmaceutical products, on documents, financial stamps, banknotes and all kinds of graphic products and products for the media. Holography is used in the control of financial flows, tax control and transactions on state level basis. The paper gives an analysis of all the goods produced in our market with hologram application, determines which firms are applying holograms, which type of holograms are used, how they were applied. A database has been made for this work containing data on the hologram types, types of hologram application, hologram complexity, hologram size, the type of products holograms were applied to, holograms as a designer and marketing element, holography as the final authenticity control, on hologram suppliers and hologram prices in Croatia. This is a report on the state of the system in Croatia with a projection of the trend of hologram application alterations and hologram development. The research gives data on hologram application in recent years and the up-to-date situation.

Izvorni jezik
Hrvatski, engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA