Naslov
The importance of Total Quality Management in Hospitality – The case of Croatia

Autori
Pavlić, Ivana ; Vrdoljak Raguž, Ivona ; Svilokos, Tonći

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The 9th International Conference "Travel trade, regional development and education" : proceedings / - Tabor : University of South Bohemia in Česke Budejovice, Faculty of Agriculture, Department of Travel Trade in Tabor, 2004, 133-139

Skup
International Conference (9 ; 2004)

Mjesto i datum
Tábor, Češka Republika, 19.05.2004. - 20.05.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Total Quality Management ; hospitality ; Croatia

Sažetak
The paper analyses the effects of implementation of Total Quality Management (TQM) in hotel industry in the countries in transition – the case of Croatia. The concept of Total Quality Management has gained prominence during the last two decades, both in developed and developing countries. In the age of globalization and turbulent environment Croatian enterprises are forced to implement new management approaches and one of them is TQM in order to achieve world – class competitiveness. The Republic of Croatia is currently going through great changes caused by transition. It is reflected on many fields, especially on hospitality. Structural changes that took place in Croatian's tourist market in recent years caused an imbalance between the existing hospitality demand and the supply. Implementation of TQM in hotel process offers an opportunity to improve the overall quality of the service in difficult market condition. Research methods are selected in accordance with the defined theme ; some of them are analysis, synthesis, description and comparison. The paper shows some of the characteristics and possibilities for improving the Croatian hospitality industry.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA