Pregled bibliografske jedinice broj: 282735
The Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia)
The Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia) // Cultural Perspectives in Marketing Conference / Moon, Junyean (ur.).
Seoul: Hanyang University, 2006. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
The Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia)
Autori
Kesić, Tanja ; Piri Rajh, Sunčana ; Vlašić, Goran
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Cultural Perspectives in Marketing Conference
/ Moon, Junyean - Seoul : Hanyang University, 2006
Skup
Cultural Perspectives in Marketing Conference
Mjesto i datum
Seoul, Republika Koreja, 12.07.2006. - 15.07.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
countr of origin; product image; country image; willingness to buy
Sažetak
The purpose of this study is to investigate cognitive and affective image factors and their influence on consumers willingness to buy foreign products. The final conclusion was that several antecedents should be included in the model in order to get more consistent results.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
