Pregled bibliografske jedinice broj: 282084
Advertising in Croatia: Historical and Environmental Change Framework
Advertising in Croatia: Historical and Environmental Change Framework // International journal of management cases, 8 (2006), 3; 21-32 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 282084 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Advertising in Croatia: Historical and Environmental Change Framework
Autori
Draškovic, Nikola ; Pavičić, Jurica ; Vignali, Gianpaolo ; Barić, Zvonimir
Izvornik
International journal of management cases (1741-6264) 8
(2006), 3;
21-32
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Croatia; Advertising; History
Sažetak
Although the academic and professional body of knowledge of contemporary advertising is significant and successfully being developed worldwide, the "missing link(s)" still exist(s). Like in other marketing fields, some relatively important segments of advertising history are not properly investigated and documented. Most of popular academic publications related to the subject have been predominantly occupied with historical facts and case-studies from the early progressive societies, but there are few relevant evidences on development of advertising in other, less glamorous contexts.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
