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Pregled bibliografske jedinice broj: 280606

Retail Fashion Marketing: The Complete Strategic Guide

Vignali, Claudio; Vranešević, Tihomir; Vignali Ryding, Daniella; Vronoti, Peri; Vrontis, Demetris; Pavičić, Jurica; Bunić, Željko
Retail Fashion Marketing: The Complete Strategic Guide. Zagreb: Accent Press, 2006 (monografija)

CROSBI ID: 280606 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Retail Fashion Marketing: The Complete Strategic Guide

Autori
Vignali, Claudio ; Vranešević, Tihomir ; Vignali Ryding, Daniella ; Vronoti, Peri ; Vrontis, Demetris ; Pavičić, Jurica ; Bunić, Željko

Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, strucna

Izdavač
Accent Press

Grad
Zagreb

Godina
2006

Stranica
182

ISBN
953-99762-2-7

Ključne riječi
retail fashion; marketing; marketing strategy

Sažetak
The book explores current trends in the fashion marketing. It consists of the following six tematic sections: 1. Background to the Clothing Market and Franchising 2. Consumer behaviour in fashion: The Benetton Experience 3. Cases (Analysis of 11 global brands) 4. The Effects of Country of Origin on the Purchase Intention 5. Mass Customistaion and the Fashion Industry

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Projekti:
0067030

Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Jurica Pavičić (autor)

Avatar Url Tihomir Vranešević (autor)

Citiraj ovu publikaciju:

Vignali, Claudio; Vranešević, Tihomir; Vignali Ryding, Daniella; Vronoti, Peri; Vrontis, Demetris; Pavičić, Jurica; Bunić, Željko
Retail Fashion Marketing: The Complete Strategic Guide. Zagreb: Accent Press, 2006 (monografija)
Vignali, C., Vranešević, T., Vignali Ryding, D., Vronoti, P., Vrontis, D., Pavičić, J. & Bunić, Ž. (2006) Retail Fashion Marketing: The Complete Strategic Guide. Zagreb, Accent Press.
@book{book, author = {Vignali, Claudio and Vrane\v{s}evi\'{c}, Tihomir and Vignali Ryding, Daniella and Vronoti, Peri and Vrontis, Demetris and Pavi\v{c}i\'{c}, Jurica and Buni\'{c}, \v{Z}eljko}, year = {2006}, pages = {182}, keywords = {retail fashion, marketing, marketing strategy}, isbn = {953-99762-2-7}, title = {Retail Fashion Marketing: The Complete Strategic Guide}, keyword = {retail fashion, marketing, marketing strategy}, publisher = {Accent Press}, publisherplace = {Zagreb} }
@book{book, author = {Vignali, Claudio and Vrane\v{s}evi\'{c}, Tihomir and Vignali Ryding, Daniella and Vronoti, Peri and Vrontis, Demetris and Pavi\v{c}i\'{c}, Jurica and Buni\'{c}, \v{Z}eljko}, year = {2006}, pages = {182}, keywords = {retail fashion, marketing, marketing strategy}, isbn = {953-99762-2-7}, title = {Retail Fashion Marketing: The Complete Strategic Guide}, keyword = {retail fashion, marketing, marketing strategy}, publisher = {Accent Press}, publisherplace = {Zagreb} }

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