Naslov
CRM and BI Synergy in Innovating the Offer of Hotel and Tourism Companies

Autori
Stipanović, Christian

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Management in the Function of Increasing the Tourism Consumption / Radišić, Franjo - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2006, 261-273

Skup
Management in the Function of Increasing the Tourism Consumption

Mjesto i datum
Opatija, Hrvatska, 04.05.2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
hotel and tourism companies; CRM; BI; offer; destination

Sažetak
In innovating their offer and to ensure competitive ability, which is the only measure of performance on the dynamic tourist market, Croatian hotel and tourism companies are in need of reengineering their operations. In response to stimulations from the environment, the primary strategic orientations of companies are: - CRM (Customer Relationship Management) - maximising tourist satisfaction by innovating and adapting offer to meet increasingly sophisticated tourist preferences ; - BI (business Intelligence) - researching and predicting the actions of competitors and changes in the environment, in generating strategic advantages.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA