Pregled bibliografske jedinice broj: 279036
The Emerging Trend in the Croatian Retailing-Nonstore Retailing
The Emerging Trend in the Croatian Retailing-Nonstore Retailing // 3rd International Customer Behavior and Retailing Research - CIRCLE Conference
Zagreb, 2006. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 279036 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Emerging Trend in the Croatian Retailing-Nonstore Retailing
Autori
Renko, Sanda ; Andrianić, Veliborka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Skup
3rd International Customer Behavior and Retailing Research - CIRCLE Conference
Mjesto i datum
Zagreb, Hrvatska, 21.04.2006. - 22.04.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
nonstore retailing; Croatia; direct marketing
Sažetak
This paper focuses on the growing trend in retailing - nonstore retailing. The main purpose of the paper is to investigate the current situation concerning the nonstore retailing development in the Republic of Croatia, particularly to analyze the nonstore retailing in two Croatian Counties: Zagreb and surroundings and Osjecko-baranjska County. The findings of this research show that Croatian nonstore retailers are in so-called initial phase and that there is still high regional allocation.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
