Naslov
Strategic management in the hospitality industry in Croatia

Autori
Čižmar, Sanja

Izvornik
Turizam/Tourism (0494-2639) 44 (1996), 5-6; 109-126

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
tourist and hospitality sector; hospitality company; crisis management; strategic management; Croatia

Sažetak
The objective of this paper is to assess the present situation in tourism and hospitality in Croatia, both in the micro and the macro sphere, and to identify, on the basis of past experience of development trends, the basic elements of strategic management that are crucial for the further development of the hospitality industry in Croatia. The survey focuses on four areas: 1. the macro aspects of the development of tourism and hospitality; 2. the basic characteristics of the development of hospitality companies; 3. the role of strategic management in hospitality companies; 4. the elements of strategic management.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA